Meta's Muse AI App Reaches 10.2M U.S. Downloads in 40 Days, Sensor Tower Says

3.0 · 11d ago · US · AI

The Facts

  • Meta's AI app Muse has had 10.9 million downloads since its September debut, 10.2 million of them in the U.S., per Sensor Tower data. TechCrunch only
  • Only 11 other apps have reached 10 million U.S. downloads in their first 40 days; the most recent was Meta's Threads in July 2023. Disney+ is the only other non-game app on the list, according to Sensor Tower analyst Kara Lee. TechCrunch only
  • Meta allocated 39% of its total advertising spend to Muse in October, up from 23% in September; Muse ranks 21st among U.S. brands by ad impressions this month, up from 73rd in September. TechCrunch only
  • Muse's U.S. retention was 30% after 7 days and 23% after 14 days, versus an average of 19% and 16% for rivals such as ChatGPT, Claude and Grok. TechCrunch only
  • Muse's daily active users reached 2.5 million for the first time on October 16, a 15% week-over-week increase. TechCrunch only
Dive deeper · 2 more factsShow less
  • In their first 40 days, ChatGPT had 3.7 million U.S. downloads, Grok 500,000 and Claude 200,000. ChatGPT had about 15 million global downloads in that period. TechCrunch only
  • Muse is available only in the U.S. and Canada. It has held No. 1 on the U.S. App Store except October 19, when Kick briefly passed it, and has been No. 1 on Google Play for the past 30 days. TechCrunch only

Context

Sensor Tower data show Meta's Muse, an AI app that can handle tasks on users' behalf, reached 10 million U.S. downloads within 40 days of its September launch. Meta's apps have 3.6 billion daily active users, and the company has cross-promoted Muse and increased its advertising for it.

ChatGPT had more global downloads in its first 40 days, but it launched in more markets, including Japan, Brazil and Germany.

How the Agent Panel Scored This

Independent AI personas each scored importance 1–10; the story's score is a trimmed mean (highest and lowest votes dropped). Vote spread: 0.

3 Science & Tech Analyst This is a market-analytics report on a consumer app's download milestone and marketing spend, a notable but limited-impact business story rather than a scientific or consequential technology shift.
3 News Editor This is a third-party analytics report on download and engagement metrics for a single consumer app, a notable but niche tech business story with limited immediate impact on the broad public.
3 Policy Expert This story reports download and engagement metrics from third-party data for a consumer app, a commercial milestone with limited direct governmental or broad public impact, so it falls in the minor news range.
3 Global Affairs Analyst This is a market-data story about a consumer app's download milestone and marketing spend, with no geopolitical, regulatory, or conflict dimension and limited broad impact.
3 Business Analyst This is a third-party download and engagement metric report for a single consumer AI app from Meta, a niche app-store performance story with limited direct market impact rather than a major corporate action or market-moving data.
3 Informed Citizen A third-party download and engagement metric for a single consumer AI app is a notable but limited-impact story that is unlikely to change anything for ordinary people within a week.
3 Critical Reader This is a third-party download and engagement metrics report for a single consumer AI app from Meta, a niche market-performance story with limited broad impact rather than a concrete policy, product, or market-changing event.

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